Mobile Ad Revenues To Top $4 Billion In 2015, Mostly From Search

A new report forecasts US mobile broadband search and display ad revenues to grow to $4.2 billion in 2015, up from $1 billion in 2010.

Report from TechCrunch:

The firm predicts that 70% of those revenues - or nearly $3 billion - will come from search advertising, and sees a bright future for local search in particular. SMS revenues on the other hand are forecasted to drop to a mere 3% in the next 5-6 years, down from 55% in 2010.

Full article: Mobile Ad Revenues To Top $4 Billion In 2015, Mostly From Search (Report)

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