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Mobile Ad Spending to Gain Momentum

Mobile ad spending, including messaging-based formats is estimated to reach $416 million in 2009 and increase to $1.56 billion by 2013.

20 October 2009. Posted by Bill Quick.

New article from eMarketer:

Despite the rising number of mobile users and their increasingly sophisticated habits and mobile devices, advertising and marketing dollars flowing to mobile lag behind consumer usage of the channel. But long-term growth trends are positive. Spending on mobile advertising is set to increase rapidly over the next five years.

Full article: Mobile Ad Spending to Gain Momentum (emarketer.com)

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