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Text Based Mobile Advertising on the Rise

Text-based marketing is growing steadily across Western Europe and the US according to a report by M:Metrics. The number of mobile subscribers who have received an ad via SMS grew about 27 percent in the US.

26 May 2009. Posted by Bill Quick.

Exciting news in a report from M:Metrics about using text-messaging as an advertising medium.

From Mobile Marketing Association:

Mobile subscribers who respond to an SMS ad has grown as well, especially in Italy, where we see a growth of 52 percent compared to 28 percent for Western Europe as a whole, and 17 percent in the US.

Full article: Text Based Mobile Advertising (m:metrics) (mmaglobal.com)

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