Creating Mobile Coupons

19 May 2009. Posted by Stephen Chai.

Table of Contents

1. Overview
2. Locations
3. Offers
4. Accepting Offers at Your Locations
5. Further Reading

Overview

Before getting into any details, lets take a look at the Frogzog system. Within your Frogzog account you first need to set up a subscription. A subscription represents your business. If you own multiple businesses, you can have multiple subscriptions inside of one account. Each subscription is associated with a subscription plan, each with its own cost (ranging from free to $298 / month) and feature set. For more information about Frogzog subscription plan pricing and features, please read our Pricing and Signup.

Inside of each subscription, Frogzog breaks down your business' mobile coupons into locations and offers. Locations represent the address and phone number of your brick-and-morter stores where consumers can redeem your mobile coupons. Offers represent your current promotions or discounts. Once you select to accept an offer at a location consumers find your offer on Frogzog, and it can be delivered to their mobile phone. In short, a mobile coupon consists of an offer accepted at one or more locations.

Locations

As previously stated, locations represent the address and phone number of your brick-and-morter stores where consumers can redeem your mobile coupons. Once logged in to your account, select your subscription and then click the Locations tab to add or edit your locations. Below is an example of what you would see in the locations tab.

Your locations are broken down into sections: a list of your locations, the details of the selected locations and the offers accepted at that location. You can select any location in the list to load its details and associated offers. To edit a location, select a location and then click the Edit button in the details section. To add a new location, click 'Add Location' in the list. Once you add or edit a location, the location form overlays the page.

This form allows you to edit the various parts of your location. Let's take a look at the individual parts that make up a Frogzog location.

Name

Your location name provides a way for you and your customers to quickly refer to it. If you have multiple locations you may want to name your locations with its city or area, e.g., Downtown or University. If you only have one location you may want to simply name your location with your business name, e.g., Joe's Diner or Joe's Pizza. Location names are limited to 40 characters. Your location information is used in Frogzog searches and is also displayed when your mobile coupon is displayed.

Phone

Your location's phone number. The location phone number is displayed when an offer is delivered to a mobile phone.

Address, City, State and ZIP

Your location's physical address. The location address is displayed when an offer is delievered to a mobile phone.

Once you are done editing, click Save to commit your changes to the system.

Offers

As previously stated, offers represent your current promotions or discounts. Once logged in to your account, select your subscription and then click the Offers tab to add or edit your offers. Below is an example of what you would see in the offers tab.

Your offers are broken down into sections: a list of your offers, the details of the selected offer and the locations that accept that offer. You can select any offer in the list to load its details and associated offers. To edit an offer, select an offer and then click the Edit button in the details section. To add a new offer, click 'Add Offer' in the list. Once you add or edit a offer, the offer form overlays the page.

This form allows you to edit the various parts of your offer. Let's take a look at the individual parts that make up a Frogzog offer.

Offer Name

The name of your offer, e.g., $18.99 Family Meal Deal. Offer names are displayed when Frogzog search results are sent in a list to the consumer.

Offer Code

The code your customers will use to redeem your offer. It can be anything from a UPC to a short word or phrase of your choosing.

Offer Message

The full message of your offer, containing all the details needed, e.g., Large 3 topping pizza, breadsticks and 2 liter soda for $18.99. Offer messages are shown when your offer is delivered to a mobile phone.

Deliver Dates

The date range during which your offer can be found in Frogzog searches.

Expire Date

The date when your offer expires and can no longer be redeemed by your customers.

Keywords

The words or phrases relevant to your offer, separated by commas, e.g., breadsticks, family, meal deal, pizza. Keywords are used in Frogzog searches. You are limited to 10 keywords per offer.

Once you are done editing, click Save to commit your changes to the system.

Accepting Offers at Your Locations

Once you have all your locations and offers setup, the last step is to tie them together. Remember, a mobile coupon consists of an offer accepted at one or more locations, so you must have at least one offer accepted at a location to deliver coupons. Each of your offers can be accepted at any or all of your locations. You can edit which locations your offers are accepted at in either the locations or offers tab.

Accepting Offers at Your Locations from the Locations Tab

Start by selecting a location, which loads its details and associated offers. In the Accepted Offers section a list of all your offers is displayed with check boxes next to your offer names.

To accept an offer at your selected location:

Check the box next to the offer name.

To stop accepting an offer at your selected location:

Un-check the box next to the offer name.

To accept all of your offers at your selected location:

Check the 'Select All' box.

To stop accepting all of your offers at your selected location:

Un-check the 'Select All' box.

Accepting Offers at Your Locations from the Offers Tab

Start by selecting an offer, which loads its details and associated locations. In the Accepted At section a list of all your locations is displayed with check boxes next to your location names.

To accept your selected offer at a location:

Check the box next to the location name.

To stop accepting your selected offer at a location:

Un-check the box next to the location name.

To accept your selected offer at all your locations:

Check the 'Select All' box.

To stop accepting your selected offer at all your locations:

Un-check the 'Select All' box.

Further Reading

Armed with the basics of how Frogzog mobile coupons work you may want to read our tutorial on optimizing your mobile coupons to learn how to create effective mobile coupons.